| |
| We offer our clients the ability to gather information using the Internet as a response medium. The development of a stand-alone division was created within the company to handle the administration of all Internet based research. This division, Swift Interactive Technologies, creates CATI-like surveys that can be delivered over the Internet. |
| The system controls all questionnaire logic, skip patterns, answer checking, quota management, response randomization, and other similar constructs. This method allows you to conduct rigorous research on the Internet, which previously was only possible through more expensive telephone surveys. This system uses the Internet to deliver research results and information back to you in a timely and cost-effective manner. |
| Some of the ways in which this system is implemented are: |
| • Developing Customer Databases: This system is a very effective way of capturing detailed information about "shoppers" visiting your (or your clients’) web site. |
| • Controlling Stimuli and Responses: Internet is the most suited when research calls for a more interactive approach between stimuli (e.g. advertising copy, product concepts, images/pictures, etc.) and responses. Internet provides the ability to weave various stimuli that are followed by specific questions in a way that is not possible through telephone or mail methods alone. |
| • Creating an Alternative to Mail Surveys: This system provides the rigor and control of telephone (CATI) systems at the cost of mail surveys. This system is extremely cost-effective for large sample sizes. |
| |
